Stvdio Broadcast Package

Stvdio is the home of Arts on Foxtel. To celebrate the first anniversary of the channel, pictureDRIFT were invited to create a completely new on-air graphics package and brand strategy inviting the viewer to SEE / FEEL / LIVE and HEAR the Arts up close. The package involved the creation of idents, logo animations, menu's, endpages, straps and transitions as well as a series of related graphics packages for numerous programming blocks. Each ident in the series combines different art forms together to create striking imagery and draw parallels between the arts.