1 Denison / NETWORKS FILM

1 Denison is a new commercial precinct and North Sydney’s largest office tower. Designed by Bates Smart and developed by Winten Property Group, the building is managed by CBRE and home to visionary organisations such as Microsoft, SAP and Nine. Building on the success of the 'Growth' video installation, PictureDRIFT collaborated again with branding agency Hundredweight to create a second animated film in the series titled 'Networks'. The short film activates two large video displays within the expansive foyer of 1 Denison and celebrates the new business community within by representing social connection, development and new beginnings. A complex network of connections grow to form a dense swirling point cloud traversed by flowing rivers of golden light – our brand expression for the interconnected community within the building and the wider North Sydney precinct.

Creative Direction - Hundredweight

Production - pictureDRIFT

Design and animation - Brendan Cook

Technical Direction - Clinton Downs